Engaging Corporate Comms with Professional Copy that’s Personable

A picture of the copywriter lisa almond. She has brown hair and is wearing a red dress and smiling

Hey, I’m Lisa Almond

Hello. Hi. Welcome .

I’m an Illawarra based communications specialist and professional writer who loves to share my words across Australia.

If you’re here, you might be looking for a communications professional, or maybe a copywriter, or perhaps you were chasing a freelance journalist.

Unless, of course, you were looking for almond milk. That pesky SEO strikes again.  

My name is memorable; my words even more so.  

Don’t be deceived by my food-based surname.

It’s my words that are the delicacy around here.

I am a:

➡ Communications and Media|PR consultant

➡ Content writer

➡ Copywriter

➡ Journalist

I am basically a one-stop-shop for all things communications.

If you’re keen to find out more about my services keep reading.

If you want to learn more about little ol’ me, head HERE.

If you’re excited to work with me CLICK HERE.

Dream teams who love my words.

If you’re after a sample of my work. Here’s a piece I was asked to write for two major clients who collaborated on their 2023 campaign.

Details

Campaign - Disney100 celebrations in Disneyland Resort California destination campaign for Tripadvisor.

Clients: Tripadvisor and The Walt Disney Company

Final Product: Headline Disney related article on Tripadvisor for 2023 Disney Campaign.

Lisa Almond Copywriter for Disney100 Campaign for Tripadvisor

Why you need a copywriter or content writer for your business.

I think of it like this - could I do the electrical work in my house?

Am I capable of doing it - yes, probably.

Will it be as good as a professional or will I potentially electrocute myself and die?

I know, dramatic right.

Thankfully being a copywriter and content writer is generally not a life threatening profession.

I do write health content if life and death is your thing though.

Can you write your own business communications and copy - sure.

Will it be as good as a professional - no.

Isn’t everyone a copywriter?

The internet made us think that everyone suddenly became a skilled linguist (not true) and that creating quality copy was as simple as chucking together a website scattered with some SEO keywords on a user-friendly CMS (also, not true).

Writing copy and content that cultivates a true connection with your clients requires time and research.

Sure, we can bang up a few words pretty quickly to fill that gap on your website or hit your monthly email marketing stats, but will they really talk to your client?

Will that copywriting show customers how your company will meet their needs?

Will that content make them click?

Will those words hit them in the feels?

Unlikely.

Yes, it’s true, lots of people do write copy.

Not everyone writes GOOD copy.

You might think the amount of words we all see and hear each day decreases our ability to know good words when we see them.

WRONG

We remember quality copywriting.

We see SO many words, much of it mundane and boring, when we read quality copy we remember it.

We connect with it.

We want more. We crave more.

We’re all “Gimme gimme gimme. I want the good stuff.”

Humans thrive off that dopamine rush and love the feel-good warm-hug kind of feeling that quality copywriting and content gives us.

Successful copy makes a connection.

Copywriting: The art of choosing words that work.

Do you want copywriting that will make your customers remember you like they remember Nanna’s home made muffins?

Let’s get cooking.

I mean, writing!

Quality, creative copy that builds relationships.

Take a look below to see how I can help your business communications needs.

Or click here ⬇️ and we can talk about a personalised plan for you.

I make copywriting F.U.N

I do, literally, make it fun, but I use the word FUN to remind you about how I run things.

  • Research first. Writing second. I won’t put pen to paper (or fingers to keyboard) until I’m confident I’ve done the research required to turn my words into engaging copy that will captivate your audience and make your business memorable.

  • My proposal will have a detailed timeline of when I expect things from you and when I will be provided my documents to you. Transparency is key. Open and honest always.

  • Do I really need to explain this one?

Need media services?

🔊 Media training 📄 Media or Press Releases 💻 Media strategy 🎤 Interview skills

If writing is my jam then media skills are my scones and cream.

Do you want to brush up on your media training or do you quick media release knocked up?

I offer on-demand media services for those times you need last minute media advice (because we all know media coverage can happen when you least expect it and at all hours of the day.)

I’ve worked with government agencies like NSW Police Force and NSW SES to give media advice and strategies through some of the biggest emergencies we’ve seen in recent years.

I know words and I know news

My media training is offered for individuals or work places and teaches the ins and out of modern day media and I’ll show you what (not) to say when acting as a spokesperson for your company.

FAQs

  • Yes, blame my father. Born and bred.

  • If you made it this far down, I’d say there’s a fair chance you’ll like the way I work. Let’s chat and see if we click!

  • I have an extensive marketing and media background. I can help with a range of copy for print or digital mediums. I can also help with marketing and media strategies if you’re not sure how to execute your material.

  • Absolutely! I offer two rounds of revision for all my copy projects.

  • Duno, genetics I guess. We’ll blame my Dad for this one too.

  • Yes. Absolutely. I offer media advice and training as a service separate from my copywriting and content writing. I’m available on a retainer if you know you have a big project that needs ongoing advice or for a one-off training day or VIP media consultant day.

  • I think my rates are fair for a copywriter and qualified media and marketing professional based in Australia. Check out my rates page for more info. (warning I delve into the topic of money).

  • You’d be surprised just how frequently I get asked this.

    Cashews. Closely followed by walnuts. Sorry to disappoint. 😉

WOW that was a novel. We should probably chat more about my copywriting and media services if you made it this far down.